Holiday Autos has launched an online advertising campaign aimed at reaffirming its position as a key player in the car hire market.
The campaign will include key takeovers on Yahoo and TripAdvisor.
There will also be a promotion running simultaneously on the Holiday Autos homepage offering customers booking during the campaign period a 5% discount on 2011 bookings.
Head of marketing at Holiday Autos Hema Nagar said: “Our aim is to reaffirm our position with new and existing customers.
"We want to remind them that we are a big player in the car hire market and that they can trust our service and expertise."