Europcar's unique, new loyalty 'Privilege' program has officially launched in New Zealand, introducing a new age in car rental loyalty.
The innovative Privilege program, leverages Europcar's global alliances to offer frequent renters a world of rewards and benefits. Many of the exclusive benefits available through Privilege, are only possible due to the company's extensive business reach.
Privilege program members will be rewarded for their rentals at Europcar locations anywhere in the world. Europcar provide Privilege members with three levels of benefits: Privilege Club; Privilege Executive; and Privilege Elite, all designed to reward loyal and frequent customers.
All members to Privilege save on time and money, receiving international discounts on leisure rentals, express pick-up service, rental upgrades, preferential services including guaranteed reservation, simplified rental processes, plus ten percent off the best, unrestricted weekend rates at Accor hotels.
Steve Whyte, New Zealand General Manager for Europcar, said Privilege was an exciting and innovative program that would differentiate Europcar and set a new benchmark for customer travel loyalty schemes.
"The idea behind Privilege is very simple. The more a customer rents, the more they get. With Privilege, we want to thank all of our customers for their loyalty and the trust they place in us every day, throughout our network in New Zealand.
"Through the 'get more by renting more' principle, the program offers our customers the best quality service while thanking them each time they rent with Europcar," said Mr Whyte.
The Privilege Program replaces Europcar's popular Ready Rewards program. Mr Whyte said existing Europcar Ready Reward members have been invited to join the new program and the rentals they have completed as a Ready member are taken into account and go towards their Privilege tiering level.
Privilege members are enrolled into the various tier levels based on the number of times they hire a vehicle with Europcar over each year. Privilege is about providing customers with outstanding service through an efficient rental checkout experience, global recognition and rewards and benefits for individual needs.
Privilege is a result of Europcar's continued dedication and investment in products, procedures and technology to improve the car rental experience, which includes the launch of a new user friendly website.
To receive Privilege benefits, customers can simply sign up for free on the Europcar website in the "loyalty program" section. Once registered, rentals are automatically tallied and allow the customer to obtain specific benefits. Members have access to a personalised page on the My Europcar section of the new Europcar website, giving access to car rentals, rental history, account details and rewards.
Europcar is the leader in car rental services in Europe. Present in 150 countries, the company provides customers with access to the world’s largest vehicle rental network through franchise operations and partnerships. Through Europcar’s portfolio of brands, the company and its franchisees generated more than €3 billion in revenue in 2010, including nearly €2 billion in consolidated revenue. With 6,500 employees committed to delivering customer satisfaction and an average fleet of close to 200,000 vehicles, Europcar is conscious of its corporate citizenship responsibilities. Winner of the first World Travel Award recognizing the World's Leading Green Transport Solutions Company, Europcar also was honored with the Award in 2010, the second time it was presented. Europcar is owned by French investment company, Eurazeo
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